Steel Mumbai

Steel Mumbai is a dominant player in physical steel distribution, supplying massive infrastructure projects across the region. However, despite their operational scale, their digital footprint was practically non-existent. They relied entirely on outdated networking and word-of-mouth.

They needed a high-performance B2B portal to capture untapped organic search traffic and aggressively automate their lead generation pipeline.

We applied our strict 80/20 rule: instead of building a bloated corporate brochure, we engineered a hyper-fast, SEO-optimized digital asset designed to do one thing flawlessly—rank for high-intent B2B keywords and convert that traffic into qualified sales calls.

We rebuilt their entire digital architecture from the ground up. We deployed a lightweight headless CMS to ensure perfect Core Web Vitals, drastically reducing bounce rates.

Simultaneously, we implemented aggressive AEO (Answer Engine Optimization) strategies, structuring their technical product data so AI search engines immediately recognized them as the definitive industry authority.

Finally, we integrated a custom AI-driven CRM that caught every incoming B2B lead, automatically qualifying them and scheduling follow-ups, effectively giving their sales team superpowers.